1. The CTC conducts extensive research before targeting a new market. It is always necessary to gather...
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2. Identify current challenges in the global economic and political environment that would limit the CTC's ability to promote tourism in Canada.
3. Discuss the role of technological advances aiding the CTC's success.
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Related Book For
Marketing Management
ISBN: 978-0132161077
14th Canadian Edition
Authors: Philip R Kotler, Kevin Lane Keller, Subramanian Sivaramakrishnan, Peggy H. Cunningham
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