Why has IDEO been so successful? What is the most difficult challenge it faces in conducting its research and designing its products?
Answer to relevant QuestionsIn the end, IDEO creates great solutions for companies that then receive all the credit. Should IDEO try to create more brand awareness for itself? Why or why not?How else can Best Buy compete against new competitors like Walmart and online companies?Did Target do the right thing by tweaking its message to focus more on value and less on trends? Why or why not?Are Great Salespeople Born or Made? One debate in sales is about the impact of training versus selection in developing an effective sales force. Some observers maintain the best salespeople are born that way and are ...What’s next for Tesco? Where and how can it grow? Who will it target?
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