1. What are the key values at Coca-Cola? What do these values reveal about the Coca-Cola Company?
2. Coke sponsors many sporting events such as World Cup Soccer, National Football League, National Basketball Association, Tour de France bicycle race, Rugby World Cup, and the Olympic Games. Why is Coke so involved with sponsoring these events? What benefits do you think Coke receives from these sponsorships?
3. Who is the current CEO of Coca Cola? How has Coke’s market valuation changed since 1997 when it was valued at $180 billion?