1. What method would you suggest to the Goldens in utilizing the expertise of their friends to decide on the atmosphere and motif for their new restaurant?
2. Are there any other methods they have over-looked in trying to research this matter?
Sue and Bill Golden have decided to open a restaurant in a city in the Midwest. They have spent over a year researching the area and visiting medium- to high-price restaurants. They definitely believe that there is room for another restaurant and have found a good site that is available at a good price.