1. What perspective of organizational effectiveness did Tina Stavros and James Alder attempt to apply in this case? Describe how specific elements of that perspective related to their interventions.
2. Explain what went wrong in this case, using one or more of the other perspectives of organizational effectiveness.

Jersey Dairies, Inc. faced increasing competition that threatened its dominant market share in the Pacific Northwest. Senior management at the 300- employee dairy food processing company decided that the best way to maintain or increase market share was to take the plunge into a quality management (QM) program. Jersey hired consultants to educate management and employees about the QM process, and sent several managers to QM seminars. A steering team of managers and a few employees visited other QM companies throughout North America.