1. What should Cory consider doing with the information in this case before he actually begins to...

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1. What should Cory consider doing with the information in this case before he actually begins to write the report? Name some specific issues Cory should address.
2. Should Cory include the standard “Conclusions and Recommendations” section of the report? Why or why not?
3. We are told that Cory has made a list of issues to include in the method section of the report. What, if anything, is included in the iReportWriting Assistant that could help Cory ensure that he has included all necessary information?
4. What section of the iReportWriting Assistant should Cory seek out to help him with properly citing the secondary sources used in the marketing research report?
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Marketing Research

ISBN: 978-0133074673

7th edition

Authors: Alvin C. Burns, Ronald F. Bush

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