1. When Lynda.com began offering subscriptions to a library of e-learning courses, what new value did the company provide to their customers? What advantages did e-learning from Lynda.com have over traditional in person education?
2. What kind of changes to their information systems would be needed to support this new business model?
3. What types of training would Lynda.com have difficulty providing customers? What kinds of education are less appropriate for e-learning than traditional in-person courses?
4. What kind of challenges does Lynda.com face today? How might the business be changed to address these?