1. Which market targeting strategy is Dove following? Justify your answer. 2. Write a positioning statement for...

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1. Which market targeting strategy is Dove following? Justify your answer.
2. Write a positioning statement for Dove Men Care.
3. Can Dove and Dove Men Care continue to succeed as side-by-side brands? Why or why not?
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Principles of Marketing

ISBN: 978-0133795028

16th edition

Authors: Philip Kotler, Gary Armstrong

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