Discuss how service providers differentiate their services from those of competitors and provide an example of each.

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Principles of Marketing

ISBN: 978-0133795028

16th edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Oct 24, 2016 08:11 AM

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Discuss how service providers differentiate their services from those of competitors and provide an example of each.

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Service providers must develop a differentiated offer delivery and image The offer can include innov...View the full answer

Principles of Marketing

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