1. Which sales technique discussed in Chapter 16 best describes the one used by Joel? Explain. 2....
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2. Why might Joel’s sales technique be considered manipulative?
3. In the context of this marketing situation, can the argument be made that Don is a “vulnerable” consumer? Explain.
4. Does Don have a “true” need? Or is Joel creating an artificial one?
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1 The footinthedoor technique Joel demonstrates a considerable degree of savvy in requesting that Don simply let him up on the roof Which then leads t...View the full answer
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