Question

1. Which schools of management thought are illustrated in this case?
2. Customers’ perceptions of quality includes performance, reliability, durability, serviceability and aesthetics. What else do car customers want? Add to the perception of quality and create a list of the most desired quality characteristics in a car.
3. Rate Toyota and Ford using the list from the previous question. How do they compare? Report on your findings.


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  • CreatedOctober 29, 2015
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