What future lies ahead for email advertising? Will it continue to grow, or will consumers and businesses turn away from it? Conduct some online research on the issue and present a brief report on your findings.
Answer to relevant Questions“Persistent invasions of consumer privacy will be the undoing of online advertising.” Is this statement true or false? Conduct some online secondary research on this issue. Report on your findings. What is the difference between a pull strategy and a push strategy, and how do sales promotions complement both strategies? Briefly describe the following consumer promotion terms: a) Redemption rate b) In- pack self- coupon c) Cross- ruff d) Instant- win promotions e) Slippage f) Bonus pack What forms of sales promotion are best suited for the following brands? Justify your position. a) Secret deodorant b) Quaker Chewy Granola Bars c) Blue Mountain Resort (or any similar ski or golf resort) d) Valvoline ...What are the roles of special interest newsletters and special interest reports that are distributed by companies, organizations, and associations?
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