1. Which situational influences affected Claires decision? 2. Describe Claires consumer decision-making process for purchasing her new...
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2. Describe Claire’s consumer decision-making process for purchasing her new cell phone.
3. What type of decision-making qualities did Claire possess in the video? How do you compare yourself with Claire when purchasing high-ticket items?
4. Explain the evaluative criteria for purchasing a new cell phone or piece of technology. Use product, feature, and benefit in your answer.
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