7-Eleven, Inc. operates the world’s largest convenience store retailer franchise. In business for over eight decades, 7-Eleven has thousands of stores all over the world and boasts that it has an instantly recognizable, world-famous trademark. Yet 7- Eleven says that it can provide prospective franchisees with the opportunity to own a true neighborhood business. 7-Eleven believes that its ordering system, POS scanning system, and other technologies enable franchisees to have customized product assortments that reflect the localized needs and preferences of customers. Thus, franchisees can always have the products customers want whenever they step into a local store. 7- Eleven also promises to prepare its franchisees for success by providing initial and ongoing training, financial assistance, payroll services, twice-a-week consulting services and other support. Does 7-Eleven’s model live up to the statement often heard in franchising circles that: “Franchising lets you go into business for yourself but not by yourself?” Discuss.
Answer to relevant QuestionsThe Federal Trade Commission in a pamphlet it publishesentitled, Buying aFranchise A Consumer Guide, point sout that when people buy afranchise they often get to sell goods and services that have instant name recognition. ...How might the motivation of franchise channel members differ compared with conventional channels? Discuss the problem of standardizing services as it relates to channel design and management. Discuss some of the major factors that have made growing numbers of U.S. firms seriously consider international marketing. The motivation of foreign channel members can proceed in essentially the same way as in the domestic setting. Analyze this statement in terms of basic approaches versus actual methods and procedures.
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