The Federal Trade Commission in a pamphlet it publishesentitled, Buying aFranchise A Consumer Guide, point sout that when people buy afranchise they often get to sell goods and services that have instant name recognition. The FTC also says that prospective franchisees should expect to receive training and support that can help them succeed. But the agency then adds the following caveat: “But purchasing a franchise is like every other investment: there’s no guarantee of success.” Although success is not guaranteed, what advantages does franchising offer to a prospective franchisee over a conventional business?
Answer to relevant QuestionsJose Fernandez recently became a franchisee in the Cartridge World franchise. Cartridge World specializes in selling replacement cartridges for printers and fax machine cartridges. Jose was pleased to be one of the almost ...Discuss how the channel manager’s “hands are tied” when managing the marketing mix in franchise channels. Should customer involvement in providing services be avoided if at all possible in the design and management of the channel to deliver the service? Discuss. Why is it typically more difficult to exercise leadership in foreign channels than in domestic ones? Dunkin Donuts first entered the Russian market in 1996 using Russian franchisees. But after three years of sustaining heavy losses, Dunkin Donuts meat pies and liquor along with donuts and coffee! But by the spring of 2010, ...
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