The Federal Trade Commission in a pamphlet it publishesentitled, Buying aFranchise A Consumer Guide, point sout that when people buy afranchise they often get to sell goods and services that have instant name recognition. The FTC also says that prospective franchisees should expect to receive training and support that can help them succeed. But the agency then adds the following caveat: “But purchasing a franchise is like every other investment: there’s no guarantee of success.” Although success is not guaranteed, what advantages does franchising offer to a prospective franchisee over a conventional business?