A 1995 Pepsico promotion offered merchandise in exchange for points earned by buying Pepsi-Cola. The television ad showed a teenager modeling some of the available merchandise. A Pepsi T-shirt was displayed for 75 points and a leather jacket for 1450 points. At the end of the ad, a U.S. Marine Corps Harrier “jump jet” landed outside a school, and the boy said, “Sure beats the bus.” The ad said the jet was redeemable for 7 million points. John D. R. Leonard, at the time a 21-year-old business student in Seattle, Washington, joined five investors in writing a check to Pepsi for $700,008.50 and demanded the 7 million Pepsi points. Pepsi returned the check and said it had no intention of giving Leonard the $ 24 million jet. Leonard sued. Who wins? Explain.

  • CreatedOctober 02, 2015
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