A Balanced Scorecard expresses the complete story of a company s
“A Balanced Scorecard expresses the complete story of a company’s strategy through an integrated set of financial and nonfinancial measures that are both predictive and historical and that may be measured subjectively or objectively.”
Required:
1.Using the above statement about scorecard measures, explain how scorecard measurement differs from that of an activity-based management system.
2. Explain what is meant by historical and predictive measures. Why are both types important for describing a company’s strategy?
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