“A Balanced Scorecard expresses the complete story of a company’s strategy through an integrated set of ﬁnancial and nonﬁnancial measures that are both predictive and historical and that may be measured subjectively or objectively.”
1.Using the above statement about scorecard measures, explain how scorecard measurement differs from that of an activity-based management system.
2. Explain what is meant by historical and predictive measures. Why are both types important for describing a company’s strategy?