A business columnist writes: Boeing could have told customers no thanks to more orders than its factories

Question:

A business columnist writes: Boeing could “have told customers ‘no thanks’ to more orders than its factories could handle . . . [It] could have done itself a huge favor by simply building fewer planes and charging more for them.” (Holman W. Jenkins Jr., “Boeing’s Trouble: Not Enough Monopolistic Arrogance,” Wall Street Journal, December 16, 1998, p. A23.) Debate the merits of this suggestion.