Question: A company is in the business of making souvenir spoons
A company is in the business of making souvenir spoons to customer order. The customers select the size of the spoons and may specify the design to be embossed on them. One or more spoons may be ordered. The company is considering going into the make-to-stock spoon business for souvenir spoons and everyday tableware as well. What will it have to do differently? How is the business likely to change?
Answer to relevant QuestionsWhat are the possible consequences of defining a marketing strategy independently of the process strategy? What are the pros and cons of having a service guarantee? How do the managerial tasks differ among the services described in question 3? In question 3 Locate each of the following services on the service delivery system matrix: a. Vending machine business b. Housecleaning ...Explain how the process view of an organization less likely to uncover the need for greater cross-functional cooperation. Draw a service blueprint for the following: a. Pizza delivery b. Automobile repair
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