A company that makes granola and other healthy snacks has the following mission statement: Our goal is

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A company that makes granola and other "healthy" snacks has the following mission statement: "Our goal is to profitably sell good-tasting, healthy products and to better society." Although its products are organic, they also are relatively high in sugar and calories. The company gives a small portion of its profits to the United Way. Evaluate its mission statement?
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Marketing

ISBN: 978-1259446290

5th edition

Authors: Dhruv Grewal, Michael Levy

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