a. How do marketing information systems aid marketers in their decision making? b. What types of information

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a. How do marketing information systems aid marketers in their decision making?
b. What types of information can be obtained from marketing information systems?

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Marketing Research

ISBN: 978-1118156636

11th edition

Authors: David A. Aaker, V. Kumar, Robert Leone, George S. Day

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Question Posted: Mar 29, 2016 04:39 AM

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a. How do marketing information systems aid marketers in their decision making? b. What types of information

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a It is important to understand what an information system is An information system is a continuing or interactive structure of people structures and ...View the full answer

Marketing Research

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