A manufacturer that wishes to market a product at a premium price cannot attempt to influence the

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A manufacturer that wishes to market a product at a premium price cannot attempt to influence the resale price of its product by distributors without fear of review. How then can manufacturers protect the premium image of their products and discourage discount prices?
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Canadian Business & the Law

ISBN: 978-0176501624

4th edition

Authors: Dorothy DuPlessis, Shannnon o'Byrne, Steven Enman, Sally Gunz

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