A manufacturer would like to survey users to determine the demand potential for a new power press.
Question:
a. Identify the population and sampling frame that could be used.
b. Describe how a simple random sample can be drawn using the identified sampling frame.
c. Could a stratified sample be used? If so, how?
d. Could a cluster sample be used? If so, how?
e. Which sampling technique would you recommend? Why?
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Related Book For
Marketing Research An Applied Orientation
ISBN: 978-0136085430
6th edition
Authors: Naresh K Malhotra
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