A marketing researcher surveyed 92 individuals, asking them if they liked a new product concept or not.
Question:
A marketing researcher surveyed 92 individuals, asking them if they liked a new product concept or not. The results are shown below:
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Convert the data into percentages. Then construct a chart of the counts and a chart of the percentages. Discuss what each conveys visually and how the different charts may lead to different interpretations of the data.
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Market Research Data Counts Yes No Sum Male 30 50 80 Female ...View the full answer
Answered By
Mehwish Aziz
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Related Book For 
Business Analytics Methods Models and Decisions
ISBN: 978-0321997821
2nd edition
Authors: James R. Evans
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