A number of supply and demand strategies were presented as possible solutions to offset the challenges created
Question:
(1) Discuss the major objectives of demand strategies in comparison to supply strategies.
(2) To which group of strategies does “increasing consumer participation” belong?
(3) How does “increasing consumer participation” solve potential problems caused by the perishability of services?
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Related Book For
Services Marketing Concepts, Strategies, & Cases
ISBN: 978-1439039397
4th edition
Authors: Douglas Hoffman, john Bateson
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