What are the challenges created by relationships in Network Organizations? How can these challenges be overcome? What role does marketing play in these relationships?
Answer to relevant QuestionsVisit the websites of fashion clothing companies Zara (www.zara.com) and H&M (www.hm.com). What do these sites tell you about the targeting and positioning strategies being pursued by these companies? Suppose you have been appointed to the top marketing post of a corporation and the president has asked you to explain market–driven strategy to the board of directors. What will you include in your presentation? Explain the logic of pursuing a market–driven strategy. Samsung Electronics is one of the top producers of cell phones. Draw from Internet sources to prepare an analysis of the global cell phone market. For the brand you selected in Question 5, indicate the kinds of information needed for a complete product–market analysis. Also suggest sources for obtaining each type of information.
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