A political candidate is planning his media budget for an upcoming election. He has $90,500 to spend.
Question:
¢ For every small sign placed by the roadside, he will gamer 10 additional votes.
¢ For every large sign placed by the roadside, he will gamer 30 additional votes.
¢ For every thousand bumper stickers placed on cars, he will gamer 10 additional votes.
¢ For every hundred personal mailings to registered voters, he will gamer 40 additional votes, and
¢ For every radio ad heard daily in the last month before the election, he will gamer 485 additional votes.
The costs for each of these advertising devices, along with the practical minimum and maximum that should be planned for each, are shown on the following table. How should the candidate plan to spend his campaign money?
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Related Book For
Managerial Decision Modeling With Spreadsheets
ISBN: 9780136115830
3rd Edition
Authors: Nagraj Balakrishnan, Barry Render, Jr. Ralph M. Stair
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