You are a market researcher. You've been asked to compare the way 2 news sources present the
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Question:
You are a market researcher. You've been asked to compare the way 2 news sources present the same issue for possible consideration by your market research department and public relations staff.
Research the same issue from 2 news sources with different perspectives.
- Summarize the issue from each perspective.
- Define the evident communication theories.
- Describe how these theories are used to persuade readers.
- Define the message being sent by the company.
- Describe how the message was received, based on the article's comments. Consider the audience and delivery method.
Cite all of the sources you used to support your assignment.
Related Book For
Principles of Accounting
ISBN: 978-1133626985
12th edition
Authors: Belverd E. Needles, Marian Powers and Susan V. Crosson
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