A product is more than a simple set of tangible features. Customers view products as a complex
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Core benefit is the intangible benefit which is received of the product Actual benefit is the tangible benefit of the product which can be easily esti...View the full answer
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Related Book For
Management Accounting Information for Decision-Making and Strategy Execution
ISBN: 978-0137024971
6th Edition
Authors: Anthony A. Atkinson, Robert S. Kaplan, Ella Mae Matsumura, S. Mark Young
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