Question

A. Visit the website of the Strategic Account Management Association (www.strategicaccounts.org) and review some of the research library resources available at the site. What is the basis for suggesting that the strategic/key account manager is anything more than a senior salesperson working on major accounts—why is it any different? Where can a strategic account manager be positioned in the marketing and sales organization?


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  • CreatedJuly 30, 2015
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