Go to the website of Coca-Cola Inc. (www.cocacola.com). Use the corporate information pages (Our Company, Our Brands, and Around the World) to identify the growth in brands marketed by the company and its geographic emphasis. Identify the challenges for this company in organizing for a growing brand portfolio in a diverse global marketplace.
Answer to relevant QuestionsConsultants Booz Allen and the Association of National Advertisers have an online tool for assessing the “DNA” of marketing organizations—www.marketingprofiler.com. Visit this site and consider if the questions asked ...Of the various approaches to marketing organization design, which one(s) offers the most flexibility in coping with rapidly changing market and competitive situations? Discuss. Discuss the important organizational design issues in establishing an effective strategic alliance between organizations. Discuss how management control differs for a strategic alliance compared to internal operations. What role can internal marketing play in enhancing effectiveness of both planning and implementation?
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