About this matter of design, I am stumped. I agree design is critical today, and I always

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"About this matter of design, I am stumped. I agree design is critical today, and I always support it. But, you've got to admit that it costs money, and often conflicts with function (for example, a beautifully styled computer mouse that won't hold the innards that the tekkies want to use). As a general executive matter, how do you suggest we evaluate these trade-offs? How can we find where to stop styling and let the engineers rule?"
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New Products Management

ISBN: 978-0078029042

11th edition

Authors: C. Merle Crawford, C. Anthony Di Benedetto

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