Access. Com produces and sells software to libraries and schools to block access to Web sites deemed inappropriate by the customer. In addition, the software also tracks and reports on Web sites visited and advises the customer of other Web sites the customer might choose to block. Access. Com€™s software sells for between $ 15,000 and $ 20,000.
Three account managers (V. J. Singh, A. C. Chen, and P. J. Martinez) sell the software and are paid a fixed salary plus a percentage of all sales in excess of targeted (budgeted) sales. Vice President of Marketing S. B. Ro sets the budgeted sales amount for each account manager. The following table reports actual and budgeted sales for the three account managers for the past five years.

Required:
a. Based on the data in the table, describe the process used by Ro to set sales quotas for each account manager. b. Discuss the pros and cons of Access. Com€™s budgeting process for setting account managers€™ salestargets.

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AG:Chen V. J. Singh P. J. Martinez Actual Budget Budget $1.470 1.785 Actuai Budget Actual 2003 2004 2005 2006 2007 $1.630 1.804 1.685 1.665 1.924 $2400 $2.240 2384 2.816 $2.775 2.995 2.876 2.698 3.107 $2.695 2.767 2.972 2963 2.936 2.586 2.406 2.384 1.764 22566 2.385 1.775 2.550 2.595