After assessing he objectives for some of the ads of this chapter, go to the brand's Internet
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This is an application exercise It is intended to show them that firms could have di...View the full answer
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Related Book For 
Advertising & Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0070891302
5th Canadian Edition
Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla
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