The marketing communications' company has a vital role to play in the achievement of IMC on behalf
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The marketing communications' company has a vital role to play in the achievement of IMC on behalf of clients. Explain this role using examples of your choice.
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IMC is a process for planning executing and monitoring the br...View the full answer
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Related Book For
Marketing Communications Management Analysis Planning Implementation
ISBN: 978-0857027870
2nd edition
Authors: Paul Copley
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