After more than 75 years in the business, Walsworth Publishing’s leadership was well aware of the efforts that go into juggling school work and the production of a high-quality school yearbook. They examined their communication and production processes and decided to implement the Information Builders’ WebFOCUS-based reporting portal, an online dashboard. Each of the more than 4,000 schools had its own dashboard, and the volunteer student staff and faculty advisor could access the dashboard in real-time. The online dashboard contained notices, progress toward deadlines, alerts about missing or corrupt content, and more. What should be the research measure(s) to determine the effectiveness of the new online dashboard process for improving efficiency and quality of each school’s yearbook?
Answer to relevant QuestionsDiscuss the relative merits of, and problems with:(a) Rating and ranking scales.(b) Likert and differential scales.(c) Unidimensional and multidimensional scales.You are working on a consumer perception study of four brands of bicycles. You will need to develop measurement questions and scales to accomplish the tasks listed below. Be sure to explain which data levels (nominal, ...One design problem in the development of survey instruments concerns the sequence of questions. What suggestions would you give to researchers designing their first questionnaire?Describe the differences between a probability sample and a nonprobability sample.Define or explain:a) Coding rulesb) Spreadsheet data entryc) Bar codesd) Precoded instrumentse) Content Analysisf) Missing datag) Optical mark recognition
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