Discuss the relative merits of, and problems with: (a) Rating and ranking scales. (b) Likert and differential
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(a) Rating and ranking scales.
(b) Likert and differential scales.
(c) Unidimensional and multidimensional scales.
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a Rating scales have an advantage in that they require less time are interesting to use and have a wider range of application than ranking methods They can also be used with a large number of properti...View the full answer
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Related Book For
Business Research Methods
ISBN: 978-0073521503
12th edition
Authors: Donald R. Cooper, Pamela S. Schindler
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