American Express Company is a major financial services company, noted for its American Express card. Below are
Question:
Average cardmember spending Number of merchant signings
Cards in force Number of card choices
Earnings growth Number of new card launches
Hours of credit consultant training Return on equity
Investment in information technology Revenue growth
Number of Internet features
For each measure, identify whether the measure best fits the innovation, customer, internal process, or financial dimension of the balanced scorecard.
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Related Book For
Financial And Managerial Accounting
ISBN: 9781337119207
14th Edition
Authors: Carl S. Warren, James M. Reeve, Jonathan Duchac
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