American National Bank has 1,000 customers. The manager wishes to draw a sample of 100 customers. How

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American National Bank has 1,000 customers. The manager wishes to draw a sample of 100 customers. How would this be done using systematic sampling? What impact would it have on the technique, if any, if the list were ordered by average size of deposit?
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Marketing Research Essentials

ISBN: 978-1118249321

8th edition

Authors: Carl McDaniel Jr., Roger Gates

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