Describe marketing analytics role in assisting business decision making.
Answer to relevant QuestionsWhat is predictive analytics? Think about your behavior in the last 48 hours. List at least 10 things that you’ve done which may have produced data that could be used as input into a predictive analytics system. What is the key question distinguishing relevant data from irrelevant data? List five ways that marketing research can contribute to effective business decision making. What are the conditions that make in-house research preferable? What are the conditions that make outside research preferable? Would the company in the opening vignette have been better off to do the marketing research ...Go back and review the example of a researcher wishing to conduct research about consumers and tattoos discussed in the chapter. A) What ethical concepts does the example illustrate? B) Describe a way in which the research ...
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