An advertising agency that serves a major radio station wants to estimate the mean amount of time

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An advertising agency that serves a major radio station wants to estimate the mean amount of time that the station's audience spends listening to the radio daily. From past studies, the standard deviation is estimated as 45 minutes.
a. What sample size is needed if the agency wants to be 90% confident of being correct to within ± 5 minutes?
b. If 99% confidence is desired, how many listeners need to be selected?
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Basic Business Statistics Concepts And Applications

ISBN: 9780132168380

12th Edition

Authors: Mark L. Berenson, David M. Levine, Timothy C. Krehbiel

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