Analyze the Burger King campaign discussed in this chapter and compare it to key aspects of the

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Analyze the Burger King campaign discussed in this chapter and compare it to key aspects of the modern definition of advertising.

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Advertising & IMC Principles & Practice

ISBN: 978-0132163644

9th Edition

Authors: Sandra Moriarty, Nancy Mitchell, William Wells

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Question Posted: Nov 20, 2012 05:18 AM

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Analyze the Burger King campaign discussed in this chapter and compare it to key aspects of the

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Owners of the Burger King Corporation paid ad agency Crispin Porter Bogusky to pr...View the full answer

Advertising & IMC Principles & Practice

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