Analyze the corporate culture at various agencies and clients. Start with the statement on www.ogilvy.com/About/ Our-History/Corporate-Culture.aspx for

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Analyze the corporate culture at various agencies and clients. Start with the statement on www.ogilvy.com/About/ Our-History/Corporate-Culture.aspx for an inside view of how this agency articulates its view of its own corporate culture. Then find at least one other agency or client website that refers to its corporate culture, and compare that statement with Ogilvy’s. (Start with the companies whose websites have been mentioned in this chapter or previous chapters.) Where would you prefer to work and why?

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Advertising & IMC Principles & Practice

ISBN: 978-0132163644

9th Edition

Authors: Sandra Moriarty, Nancy Mitchell, William Wells

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