Analyze the Happy Cows campaign that was developed for the California Milk Advisory Board to promote Real

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Analyze the "Happy Cows" campaign that was developed for the California Milk Advisory Board to promote Real California Cheese from an integrated marketing communications perspective. Why do you think the campaign has been so successful?

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Advertising & Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0070891302

5th Canadian Edition

Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla

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Question Posted: Mar 17, 2016 04:38 AM

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Analyze the Happy Cows campaign that was developed for the California Milk Advisory Board to promote Real

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The Happy Cows campaign uses a variety of IMC tools to create awareness of and preference for Real C...View the full answer

Advertising & Promotion An Integrated Marketing Communications Perspective

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