Do you agree with Benetton's decision to drop the use of shock ads and return to the

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Do you agree with Benetton's decision to drop the use of shock ads and return to the use of more conventional ads?

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Advertising & Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0070891302

5th Canadian Edition

Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla

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Question Posted: Mar 17, 2016 04:38 AM

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Do you agree with Benetton's decision to drop the use of shock ads and return to the

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Benetton appears to have pushed the envelope too far with the We On Death Row campaign as the ads generated very negative reactions and there were strong repercussions as a result Families of the vict...View the full answer

Advertising & Promotion An Integrated Marketing Communications Perspective

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