Analyze the marketing communications strategies for an automobile ( car or truck) of your choosing. Based on the images portrayed in any and all forms of marketing communications, describe in detail the target market that the automobile is pursuing and the positioning strategy of the brand. Provide a pro-file based on demographic, psychographic, and geo-graphic characteristics. The IMC Highlight: Smart Is In at Hyundai will give you some insight into automo-bile advertising.
Answer to relevant QuestionsIdentify and briefly explain the key components of a brand. Define what positioning is and state the importance of having a clearly worded positioning strategy statement. Explain the relationship between brand positioning and the development of an effective marketing communications strategy. How important is a positioning strategy statement, and what role does it play in creative planning? Assess a brand advertising campaign that features a celebrity spokesperson. Will that spokesperson have an influence on the intended target? What are the benefits and drawbacks of using a celebrity spokes-person?
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