What essential roles does a package perform in the marketing of a brand? Briefly explain.
Answer to relevant QuestionsExplain the role and influence that the design of a product can have on prospective buyers. If a brand is using a product differentiation positioning strategy, what will the advertising message focus on? Provide an example of this strategy not mentioned in the chapter. Using a company or brand of your choosing, examine the relationship between its name, logo, and advertising slogan. Are these brand and communications ele-ments permanently entwined or can any of them change in order to ...Briefly explain the following creative execution terms: a) testimonial and endorsement b) tagline and slogan Briefly describe the following media terms: a) Format (of a radio station) b) Broadsheet and tabloid c) Paid circulation and controlled circulation d) Posters and backlit posters (outdoor) e) Clutter and cluster
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