Anheuser-Busch is attempting to expand in India, where beer is hardly ever consumed and liquor dominates the

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Anheuser-Busch is attempting to expand in India, where beer is hardly ever consumed and liquor dominates the market. What areas should be targeted for strategic goals? What could be some marketing implications in the Indian market?

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International Management Culture, Strategy, and Behavior

ISBN: 978-0077862442

9th edition

Authors: Fred Luthans, Jonathan Doh

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Question Posted: Mar 06, 2015 03:25 AM

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Anheuser-Busch is attempting to expand in India, where beer is hardly ever consumed and liquor dominates the

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AnheuserBusch would need to concentrate on profitability and marketing when ...View the full answer

International Management Culture, Strategy, and Behavior

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