Apple, Facebook, Coca-Cola, Microsoft, Wal-Mart, Pfizer, Google. Given the introduction to marketing research presented here, rank the

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Apple, Facebook, Coca-Cola, Microsoft, Wal-Mart, Pfizer, Google. Given the introduction to marketing research presented here, rank the companies based on how important you believe marketing research is to each’s success. What do you think is each firm’s operating orientation?
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Essentials of Marketing Research

ISBN: 978-1305263475

6th edition

Authors: Barry J. Babin, William G. Zikmund

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