Apply the resource-based V-R-I-O-S criteria of chapter 5 to assess Hondas international strategy, in particular the basis

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Apply the resource-based V-R-I-O-S criteria of chapter 5 to assess Honda’s international strategy, in particular the basis of its global competitive advantage. Is Honda’s complex matrix organization structure a source of sustainable advantage?
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Essentials of Strategic Management

ISBN: 978-1260092271

1st edition

Authors: Martyn R Pitt, Dimitrios Koufopoulos

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